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Sake & local brewsLAST UPDATED 2026.06.11

TOSHIMAYA FESTA — the November day the whole brewery becomes a festival

The brewery that usually makes sake in quiet becomes a festival ground once a year. Toshimaya Shuzo's open-day “TOSHIMAYA FESTA.” A day sake lovers can't resist.

Opening hours, fees and event dates change. Before you go, please confirm the latest details on each facility's or organizer's official information.

What is a “kurabiraki” (brewery open day)?

A “kurabiraki” is a festival in which a brewery opens to the public areas you normally can't enter and serves freshly made and limited sake. Toshimaya Shuzo's open day, “TOSHIMAYA FESTA,” is held usually around November. A glass savored in the brewery has a special feeling, different from drinking at a shop.

A lively day, and not only sake

TOSHIMAYA FESTA is known for buzzing not only with sake and food stalls but with stage acts like rakugo storytelling, samba and DJs. Savoring limited sake in a standing-bar (kakuuchi) atmosphere — it's a special day when the whole brewery becomes one festival. If you visit Higashimurayama in autumn, timing your trip to this day is one nice way to travel.

The pin on the map is approximate. Please confirm the exact location and route on Google Maps.

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See other festivals in Higashimurayama's yearly event calendar Read the article on Toshimaya Shuzo's history and labels

The date, content (stage acts and stalls) and admission method change from year to year. Always check the latest with Toshimaya Shuzo's official information and social media before you go. The “this year's information” in this column is as of the last-updated date at the bottom of the page. In Japan, drinking under the age of 20 is prohibited by law. Never drink and drive.